Typogaphic Experiment
Soliloquies
Project Focus
Graphic Design, Typography,
Art Direction
BACKGROUND
Growing up in an English speaking household, where my mother was an English teacher, it was hard not to be influenced by literature. While Shakespeare's plays weren't my first foray into theatre (that honour goes to my nursery school's rendition of The Lion king - where i played Simba), the bard's Julius Caesar, Hamlet and Merchant of Venice were my first loves in literature. Now, after a long time I wanted to explore some famous soliloquies from Hamlet - and some from a modern tragedy called 'Fight Club' - in two typographic experiments.
APPROACH
San Serifs have taken their rightful place as the contemporary style of typefaces. My love for serifs however, remains intact. I always found ligatures created out of serifs to be far superior than any other style.
In my experiments I've tried to attach a concept that reflects the story well. For both Hamlet and Fight Club I have created distinct palettes and styles.
Soliloquy (noun): /səˈlɪləkwi/: A speech in a play where the character speaks their inner thoughts aloud. Soliloquies are used extensively to make the inner turmoil of a character and their assimilation of the current events of the story.
Graphic Design
Typography
Art Direction
SHAKESPEARE & PHALANUIK
OVERVIEW
Mountain Dew
TYPOGRAPHY DESIGN
In it's right place.
Most, if not all of Shakespeare's words are appropriate not just for the character but for the truth of the play. I developed the design of these snippets of hard hitting prose from Hamlet's many soliloquies, which are compact pertaining to the area they are in, without losing out on legibility. The curve of the very under-rated serif 'Mermaid' adds to the regality to the words of Hamlet himself.
DESIGN
HAMLET
Clap-Clap
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Clap-Clap
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Clap
TYPOGRAPHY DESIGN
Everything is a copy, of a copy, of a copy...
One can argue, that as soliloquies are a character's internal monologue, then once manifested into a bad-mouthing, cynical alter-ego, any conversations had with him are soliloquies. Fight club has had a major impact on the pop culture around the world therefore, India was not immune to it and neither was I.
Pirata One despite being a blackletter style of typeface felt oddly at home with the dialogue (or monologue). Based on the shape of the letters, I mirrored the type and set it as close as possible to drive home the point of the two protagonists - One is real and normal, the other imaginary and twisted. Or is it the other way around?
DESIGN
FIGHT CLUB
